BRAND STORY
BRAND STORY
We study the most natural balance for your skin.
FARMER: Fortify the strength of soil.
THANK YOU FARMER and FARMER
1
HONESTY
to trust the value of time.
2
EARNESTNESS
with patience & devotion.
3
GRATITUDE
to nature for nurturing life.
THANK YOU FARMER: Fortify the strength of skin.
The cosmetics made with the hearts of farmers.
A farmer is the most honest person who follows the law of nature.
They can get healthy grains and fruits from nature as much as their sweat and endeavors.
We make cosmetics with the heart of an honest farmer.
Our goal is to achieve balance for healthy skin slowly and naturally without burdening the skin.
We promise you the true beauty that shines over time.
BRAND PHILOSOPHY
Solution to help your skin’s natural beauty evolve with time.
THANK YOU FARMER’s 4 Principles
1
Research benefit-rich ingredients
We explore and select the best benefit-rich botanicals and rare extracts for healthy and balanced beautiful skin.
2
Develop safe &
innovative formulas
We develop each innovative formulas that are dermatologically tested for skin irritation without burdening it.
3
High-performance
skincare products
We study products that can deliver the effective products to fortify the skin’s natural strength, not for fleeting effects.
4
Commitment to
product development
We will develop products that are loved for a long time through ceaseless R&D until the quality of products are satisfied by customers.
DESIGN CONCEPT
The design for the urban people who admire nature.
Not too much, not too less. Just what you want.
1
Simple but Elegant.
Sophisticated with modern sentiments.
2
Practical but Beautiful.
The colors representing the functions of products.
3
Sophisticated but Not cold.
Containing only the essential.
4
Label : Nature and Technology
Natural ingredients and products are closely related.
The straight and curved lines symbolize circulation in a chain.
CI/BI
Don’t use any color that is not in the color system.
Do not use the logotype on top of a complex graphic element.
Do not add an outline to the logotype.
Do not change the logotype to another font style.
Do not alter the designated logotype.